The Top Social ADVB 2007 Award

Given by the Association of Managers of Selling and Marketing in Brazil (ADVB)   “This prize has a great importance in the approximation of the initiative deprived with the public initiative. When these two actions, they have common aims and see the well-being of the persons, I believe that only we tend to grow. The prize is important because the society stands out. If we could recover them, it will be an added value. The actions exist in phase near to the institution (CISC), but if we did not have allies, if we were not remembered, if these persons were remaining renegade, putting to the margin of the society, already be free or imprisoned, with certainty we are not going to improve very much this situation. The prize in if, there makes the sense of making see all in the society that, once working, once compromised, is possible that we improve the human relations, the relations of business". Jaime Melo – President of the Fundación Santa Cabrini   “I see the prisoner taking part of this event and we, as government, representing the secretary and the governor of the State. We understand that in a democratic society, where we try to diminish the inequality, the public alliance is important with the private road. At what we are present here today, refer to alliances of governmental organs with not governmental organizations and big private companies, as Petrobras honored by the great social sensibility and social responsibility. For us that we are in the system of work, providing that we had events of persons' recognition and organizations that act with us, we will be present, informing and applauding the results ". Marcos de Abreu - Economist and ex-undersecretary of Penitentiary Treatment   "Undoubtedly, São Gonçalo's Mayoralty opens the doors for entrepreneurships as this one of CISC in order that they could be multiplied. We understand very well that this has a positive balance treating itself about a social profit, cultural profit, intellectual and educational profit for São Gonzalo; a city that lacks always constant and frequent investments. Our presence is due to the fact that CISC and the Incubator have promoted these actions in São Gonzalo. These entrepreneurships, these projects doing capitalization of the actions in networks, Ronaldo did not begin only. It had a network together with, had allies, had support, and people who sees here this representation of a very concrete way and the Mayoralty of sum to this network, to this allies' channel." Cleise Campos – Major of São Gonçalo   "I see this prize as recognition of the effort of Ronaldo and his team. The importance is indispensable and we stay without words to express those that we feel. Besides contributing in order that others could be interested for this project, also I believe importantly in order that other alliances could be created." Rossini Gustavo de Abreu - Entrepreneur from IEE   "The importance of this prize is immense; I do not have words to express it. For everything what Ronaldo spent in the penitentiary system and, of the same way the ex-prisoners here, in the Monte Líbano, to receive a prize of this magnitude represents a fantastic moment. I have certainty that CISC, the Institute Nelson Send Her and other institutions that have this interest of social reimbursement alone tend to grow, to win and to be congratulated increasingly." Jose Carlos Brasileiro – President of the Instituto de Cultura e Consciência Negra Nelson Mandela   "I already pass for this experience (awards), so, the recognition is the best sensation that the people can have. I also feel rewarded because the Incubator Afro took part somehow of this process. I believe that it is pertinent and that they have it well-deserved. It is a reason that fills with enthusiasm me particularly as citizen. I believe that it sensitizes us. I believe that it is alone the beginning, this there is alone the first prize of a very big trek towards other prizes, other entrepreneurs that the Incubator of Entrepreneurships for Ex-prisoners is going to conquer. Congratulations Ronaldo, to the whole team and to Petrobras for having believed. I am very happy for this moment." Arilea Duarte –Incubator Afro Brasilera Manager   "I accompanied Ronaldo all the time that was in the jail. Since there was in the Helium Gomes’s jail. I saw his baptism, his marriage, accompanied him since the first project that today is CISC. Always the desire to help had in the heart, principally for which as him they would go out of the penitentiary system or that belong to. Today it is really a day of honoring, where we perceive that Ronaldo and CISC have grown close to Petrobras's sponsorship, which was magnificent, wonderful."    Missioner Adenice Barreto Batiste - Convention Batiste Carioca   "The prize is ours! It is very good to be receiving this prize, because it is an incentive, principally for us that we pass for a difficult process of our life. This award performs great importance for my life and I believe that for all the entrepreneurs of IEE. I am in happily for having the honor of taking part in the event." Maria Helena Montero Calixtrato –Entrepreneur from IEE   "For Petrobras this prize is motive of great happiness. We never come for here alone, since we bring with us most of the persons who take part of these projects. When we receive the vibration of the persons, we feel recognized by the arduous work. We know that it is a process of suffering, but also of enchantment. It is today this enchantment we see it today in the delivery of this prize." Janice Dias – Manager of Social Responsibility (Petrobras)   "I see it as the coronation of the realized work, as recognition of the business community, of the persons who do part of this school. It is necessary that in principal interested party he is the attended public, so if they are not interested, our effort does not works. We work in order that the arrested have a good stay in the jail and that we manage to do that he returns the society of a better form. When we see persons as Ronaldo, which pass for a place where nobody will believe that he can improve, we pass to believe that an old man can be born again, like in the Biblical passage. When we see that a person recovers and passes to work in favor of those that also committed mistakes we perceive the value that this action has. It is very important that the persons remember that alone they take place where success comes before than work: in the dictionary” Marcos Isaias de Sena – Director of the Lemos Brito Penitentiary